Sonja Gensler

Marketing · 2012–2017

A researcher in the Science corpus: 3 papers; trusts 12 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 31 citations into it
• Organizational Behavior and Human Resource Management — 13 citations into it
• Strategy and Management — 8 citations into it
• Sociology and Political Science — 6 citations into it

Whom Sonja Gensler trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter
2. Sebastian van Baal
3. Kusum L. Ailawadi
4. Adam Duhachek
5. Anantaram Balakrishnan
6. Dazhong Wu
7. R. Frambach
8. Christian Dach
9. Sandrine Heitz-Spahn
10. Roland T. Rust

Who trusts Sonja Gensler overall

1. Evert de Haan

Papers from Sonja Gensler's perspective

Ordered by how strongly the researchers Sonja Gensler trusts endorse each paper. Same corpus, a different order for every researcher.

1. The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
2. The C-OAR-SE procedure for scale development in marketing
3. Implications of Reduced Search Cost and Free Riding in E-Commerce
4. Optimizing Service Productivity
5. Consumer Decision-Making at an Internet Shopbot
6. Understanding consumers’ multichannel choices across the different stages of the buying process
7. The Effect of Product Assortment Changes on Customer Retention
8. A Comparison of Online and Offline Consumer Brand Loyalty
9. Store within a Store
10. On manufacturers complementing the traditional retail channel with a direct online channel

Their papers

• The Showrooming Phenomenon: It's More than Just about Price (2017) — 290 citations
• The interrelationships between brand and channel choice (2014) — 115 citations
• Understanding consumers’ multichannel choices across the different stages of the buying process (2012) — 208 citations