Understanding consumers’ multichannel choices across the different stages of the buying process

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The interrelationships between brand and channel choice (2014, background): “Trading off complexity versus convenience: A key value proposition of the multichannel environment is convenience, and search convenience is critical for consumers’ channel choices (Frambach et al. 2007; Gensler et al. 2012; Verhoef et al. 2007).”
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework (2016, background): “…because evidence shows that multiple touch points or funnel stages are typically required before purchase (e.g., Frambach, Roest, and Krishnan 2007; Gensler, Verhoef, and Böhm 2012) and that these touch points have different Creating, Managing and Monitoring Customer Value in the On- and Offline…”
The Showrooming Phenomenon: It's More than Just about Price (2017, background): “Gensler, Verhoef, and Böhm (2012) link the search and purchase stages by considering channel spillover effects, that is, the choice of one channel for information search influences the attractiveness of another channel for purchase.”