Evert de Haan

Marketing · 2015–2018

A researcher in the Science corpus: 3 papers; trusts 15 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Evert de Haan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Koen Pauwels
  2. Christopher A. Sims
  3. Peter C. Austin
  4. Prasad A. Naik
  5. P. K. Kannan
  6. Sascha O. Becker
  7. Michael Trusov
  8. Thomas Blake
  9. Cristel A. Russell
  10. Thomas P. Novak

Who trusts Evert de Haan overall

  1. Jingjing Li

Papers from Evert de Haan's perspective

Ordered by how strongly the researchers Evert de Haan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Understanding the Impact of Synergy in Multimedia Communications
  2. Observational Studies
  3. The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
  4. Understanding consumers’ multichannel choices across the different stages of the buying process
  5. Sensitivity Analysis for Average Treatment Effects
  6. When Does Retargeting Work? Information Specificity in Online Advertising
  7. An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (Management Sciences)
  8. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
  9. An Introduction to Propensity Score Methods for Reducing the Effects of Confounding in Observational Studies
  10. How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Their papers