Optimizing Service Productivity

By Roland T. Rust, Ming-Hui Huang. 2012

197 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7a9f502c38862dc9c408150e5f474c5857af745c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Roland T. Rust
2. Peter C. Verhoef
3. Ming-Hui Huang
4. Sonja Gensler
5. Scott A. Neslin
6. Tammo H. A. Bijmolt
7. Dominique M. Hanssens
8. Xueming Luo

In Organizational Behavior and Human Resource Management

1. Peter C. Verhoef
2. Roland T. Rust
3. Ming-Hui Huang
4. Sonja Gensler
5. Scott A. Neslin
6. Xueming Luo
7. Christian Homburg
8. Dominique M. Hanssens

Citations in the corpus

• The Showrooming Phenomenon: It's More than Just about Price (2017, background): “Therefore, higher perceived store service quality might inhibit showrooming (Rust and Huang 2012).”
• Engaged to a Robot? The Role of AI in Service (2020, background): “Thus, thinking AI is ideal for service personalization for optimal service productivity (Rust and Huang 2012).”
• Artificial Intelligence in Service (2018, background): “Research has shown that the advance of technology should lead to predictable consequences including increasing adoption of self-service technologies (Meuter et al. 2000), higher optimal productivity (Rust and Huang 2012), and a larger service sector (Rust and Huang 2014).”