Daniela B. Schäfer
Marketing · 2012–2013
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 21 citations into it
- Plant Science — 12 citations into it
Whom Daniela B. Schäfer trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Daniela B. Schäfer overall
Papers from Daniela B. Schäfer's perspective
Ordered by how strongly the researchers Daniela B. Schäfer trusts endorse each paper. Same corpus, a different order for every researcher.
- Organic product avoidance: Reasons for rejection and potential buyers’ identification in a countrywide survey
- Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee
- Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers
- Purchasing motives and profile of the Greek organic consumer: a countrywide survey
- What Drives Household Choice of Organic Products in Grocery Stores
- Exploring the gap between attitudes and behaviour: understanding why consumers buy or do not buy organic food
- A multivariate statistical analysis on the consumers of organic products
- Effects of information on liking of bread
- Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type
- Organic production and ethical trade: definition, practice and links
Their papers
- The effects of organic labels on global, local, and private brands: more hype than substance? (2013) — 216 citations
- Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement (2012) — 268 citations