What Drives Household Choice of Organic Products in Grocery Stores

By P. Ngobo. 2011

188 citations recorded by the source corpus.

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What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance (2013, background): “Not as much as Ngobo (2011) implies: Reducing price and increasing price promotions and assortment strongly increase organic product sales in our large-scale analysis over 56 categories.”
The effects of organic labels on global, local, and private brands: more hype than substance? (2013, background): “Moreover, Ngobo (2011) highlights the relevance of comparing and contrasting the use of the organic label across different brand types (p. 92): “If the consumer decides to buy an organic product, then s/he must decide which organic brand to choose.””
Consumer reactions to the availability of organic food in discount supermarkets (2013, background): “These doubts can only be removed if reliable product information can serve to transform the experience and credence attributes into quasi-search attributes (Ngobo, 2010).”
Green Returns to Education: Does Schooling Contribute to Pro-Environmental Behaviours? Evidence from Thailand (2017, background): “…a higher level of education are more likely to be willing to pay for eco-labelled seafood in China (Xu et al. 2012), purchase eco-labelled and organic food products (Blend and van Ravenswaay 1999; Lockie et al. 2004; Ngobo 2011) and eat less meat (De Backer and Hudders 2015; Graça et al. 2015).”