MEANING AND MATTERING THROUGH TRANSFORMATIVE CONSUMER RESEARCH

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Transformative Consumer Research: For Personal and Collective Well-Being (2012, background): “David Glen Mick is the Robert Hill Carter Professor of Marketing at the University of Virginia’s McIntire School of Commerce. His research has centered on the nature and role of meaning in consumer behavior, across topics such as advertising rhetoric, gift-giving, materialism, customer satisfaction,”
Relating badly to brands (2013, background): “Brand pathologies represent perhaps the darkest side of consumer behavior (Hirschman, 1991), and thus provide the most valuable opportunity for consumer research that directly benefits society (Bazerman, 2001; Mick, 2006).”
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels (2008, background): “…consumer behavior literature on the factors that influence consumers’ prosocial behaviors, and even less on proenvironmental behaviors, researchers have emphasized the need for more consumer research in such areas (Bendapudi et al. 1996; Menon and Menon 1997; Mick 2006; Robin and Reidenbach 1987).”
Understanding poverty and promoting poverty alleviation through transformative consumer research (2013, background): “The Transformative Consumer Research (TCR) initiative calls for scholarly research to improve “life in relation to the myriad conditions, demands, potentialities, and effects of consumption” (Mick, 2006, p. 2).”