Mourad Touzani

Marketing · 2008

A researcher in the Science corpus: 1 paper; trusts 12 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it; #5,772 of 6,289 by trust here, #5,863 by citations
• Organizational Behavior and Human Resource Management — 7 citations into it; #8,104 of 8,741 by trust here, #8,127 by citations

Whom Mourad Touzani trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Roger L. Worthington
2. Tülin Erdem
3. Cheryl Burke Jarvis
4. A. Rao
5. Tiffany A. Whittaker

Who trusts Mourad Touzani overall

1. Rong-Da Liang

Papers from Mourad Touzani's perspective

Ordered by how strongly the researchers Mourad Touzani trusts endorse each paper. Same corpus, a different order for every researcher.

1. Structural equation modeling with EQS : basic concepts, applications, and programming
2. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
3. Food quality and safety: consumer perception and demand
4. The Effect of Varying Degrees of Nonnormality in Structural Equation Modeling
5. On tests and indices for evaluating structural models
6. Scale Development Research
7. The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
8. Quality labels as a marketing advantage
9. Brands as Signals: A Cross-Country Validation Study:
10. The Reliability of Certification: Quality Labels as a Consumer Policy Tool

Their papers

• The perceived credibility of quality labels: a scale validation with refinement (2008) — 115 citations