The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency

By Anthony D. Miyazaki, Dhruv Grewal, R. C. Goodstein. 2005

555 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/24707fe7fa923584e418a7e662f61c0715d9fef6

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

The price-perceived quality relationship: A meta-analytic review and assessment of its determinants (2007, background): “analysis on the negative role of price, but an update of the positive role of price remains missing, although the relationship between price and perceived quality is one of the most commonly studied extrinsic cues in marketing ( Miyazaki et al. 2005 ).”
The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets (2013, background): “Among some of the noted predictors of customer purchase intentions in the marketing literature are customer trust in some brands (Chu & Lu, 2007; Chen, 2008; Lin & Wang, 2006; Lu & Hsiao, 2010; Wang, 2008), customer perceived value of the products to be purchased (Wang, Yeh, & Yi-Wen Liaob 2013; Lu…”
The perceived credibility of quality labels: a scale validation with refinement (2008, background): “Understanding the interactions between these signals can prove to be highly useful (Miyazaki et al., 2005).”
Consistency Matters! How and When Does Corporate Social Responsibility Affect Employees’ Organizational Identification? (2016, background): “Indeed, according to cue consistency theory (Anderson, 1981; Maheswaran and Chaiken, 1991; Miyazaki et al., 2005), when multiple sources or cues of information about a social actor or entity are consistent, their influence on individuals’ attitudes can be linearly integrated, meaning that the…”
The dual role of price: decomposing consumers’ reactions to price (2008, background): “The strong positive effect of brand loyalty indicates that the effect of price on product choice becomes more pronounced when a positive price cue appears with a positive second cue, such as a strong brand ( Miyazaki et al. 2005 ).”
Psychological Distance and the Dual Role of Price (2011, background): “Future research might examine the degree to which psychological distance influences potential interactive effects of price with other extrinsic cues, such as warranties, on consumers’ quality perceptions (Miyazaki et al. 2005).”
The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making (2020, background): “When two cues are consistent, both can be salient and receive similar attention; their effect is stronger than that of a pair of inconsistent cues (Miyazaki, Grewal, and Goodstein 2005).”