Quality labels as a marketing advantage

By Christos Fotopoulos, A. Krystallis. 2003

182 citations recorded by the source corpus.

Subfields: Food Science, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/30a9f023fedf58b179f4ac9b7da7353e59e6997a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Mourad Touzani
2. Salim Moussa
3. J. Kirsten

In Plant Science

1. Mourad Touzani
2. Salim Moussa

In Tourism, Leisure and Hospitality Management

1. Mourad Touzani
2. Salim Moussa

Citations in the corpus

• The Economics of Geographical Indications: Towards a Conceptual Framework for Geographical Indication Research in Developing Countries (2009, background): “Fotopoulos and Krystallis (2003) set out to explore the effectiveness of PDO labeling and its acceptance by consumers through the use of conjoint analysis.”
• The perceived credibility of quality labels: a scale validation with refinement (2008, background): “, 2006), price (Rao, 2005), advertising spending (Moorthy and Hawkins, 2005), warranties (Sobermann, 2003), money-back guarantee (Moorthy and Srinivasan, 1995), retailer reputation (Purohit and Srivastava, 2001), certification (Mishra, 2006) and quality labels (Fotopoulos and Krystallis, 2003; Larce”