Shruti Saxena-Iyer

Marketing · 2009

A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 12 citations into it; #2,153 of 6,289 by trust here, #3,394 by citations
• Organizational Behavior and Human Resource Management — 12 citations into it; #3,371 of 8,741 by trust here, #5,259 by citations
• Strategy and Management — 10 citations into it
• Management Science and Operations Research — 5 citations into it

Whom Shruti Saxena-Iyer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Dhruv Grewal
2. Mohanbir S. Sawhney
3. Thomas P. Novak

Who trusts Shruti Saxena-Iyer overall

1. J. Marbach
2. Thomas Leclercq
3. Linda D. Hollebeek

Papers from Shruti Saxena-Iyer's perspective

Ordered by how strongly the researchers Shruti Saxena-Iyer trusts endorse each paper. Same corpus, a different order for every researcher.

1. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
2. Co-creation experiences: The next practice in value creation
3. Managing the Total Customer Experience
4. The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences
5. A research manifesto for services science (CACM)
6. Research on Innovation: A Review and Agenda for Marketing Science
7. Price-Based Global Market Segmentation for Services
8. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
9. Can price dispersion in online markets be explained by differences in e-tailer service quality?
10. The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions

Their papers

• Interactive Services: A Framework, Synthesis and Research Directions (2009) — 422 citations