Mercedes Martos-Partal

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Mercedes Martos-Partal trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kusum L. Ailawadi

Papers from Mercedes Martos-Partal's perspective

Ordered by how strongly the researchers Mercedes Martos-Partal trusts endorse each paper. Same corpus, a different order for every researcher.

  1. How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
  2. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
  3. Does Store Brand Patronage Improve Store Patronage?
  4. Private-Label Use and Store Loyalty
  5. Understanding Store-Brand Purchase Behavior Across Categories
  6. Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
  7. Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
  8. Effective category management depends on the role of the category
  9. Consequences of Value in Retail Markets
  10. Measuring Market Power in the Ready-to-Eat Cereal Industry

Their papers