Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

By André Bonfrer, Pradeep Chintagunta. 2004

187 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/5f4aa5ad90b5fbafa71eb2805f85c47066455df8

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Citations in the corpus

Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “This claim receives extensive empirical support (Ailawadi, Neslin, & Gedenk 2001; Baltas et al. 2010; Bonfrer & Chintagunta 2004; Kumar & Steenkamp 2007; Sudhir & Talukdar 2004).”
A slightly differently formatted version with the same text appeared in Review of Industrial Organization 24: 105-127, 2004. Published here with the Review's permission. The Nature and Benefits of National Brand/Private Label Competition (2004, unknown): “Bonfrer and Chintagunta (2004) confirm the profitably of store brands and show that store-loyal customers tend to be less brand-loyal and more willing to buy a store brand.”
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, background): “In addition, the introduction of a store brand may actually lead to an increase in the wholesale price of a competing national brand in some categories (Ailawadi and Harlam 2004, Bonfrer and Chintagunta 2004, Chin-tagunta et al. 2002, Pauwels and Srinivasan 2004).”
Quality and Private Label Encroachment Strategy (2021, methodology): “Bonfrer and Chintagunta (2004) provide some empirical results on why retailers introduce PLs. Pau-wels and Srinivasan (2004) provide empirical evidence of the impact of PL entry on market players and demonstrate that the PL entry typically beneﬁts the retailer, the consumers, and also premium-price…”