Consequences of Value in Retail Markets

By Arjun Chaudhuri, Mark S. Ligas. 2009

144 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ef0eb9094df5d575948ce0d8a9a02a2592b7e051

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Mário Augusto
2. Ó. González-Benito
3. Pablo Muñoz-Gallego
4. Marta Nieto-García
5. Mercedes Martos-Partal
6. Pedro Torres

In Organizational Behavior and Human Resource Management

1. Mário Augusto
2. Ó. González-Benito
3. Pablo Muñoz-Gallego
4. Mercedes Martos-Partal
5. Pedro Torres

Citations in the corpus

• Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “Prior literature has conceptualized loyalty as the relationship between a consumer’s relative attitude and patronage behavior (Dick & Basu 1994), and Chaudhuri and Ligas (2009) provide evidence regarding the relevance of both loyalty dimensions for retail performance.”
• Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, methodology): “.83 22.65 .69 Source: Wolter et al. (2016) Consumer-based It makes sense to buy products/services of this (#brand) instead of any other brand, even if they are the same.”
• Tourists’ willingness to pay for an accommodation: the effect of eWOM and internal reference price (2017, background): “Despite its importance to firms though (Chaudhuri & Ligas, 2009), consumer willingness to pay has not received substantial research attention (J. Wu & Gaytán, 2013; J. Wu, Wu, Sun, & Yang, 2013; Y. Wu & Wu, 2016).”