Understanding Store-Brand Purchase Behavior Across Categories

By Karsten Hansen, Vishal Singh, Pradeep Chintagunta. 2006

185 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/60fcb70864780b9469bf8edcb87f55799485372f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ó. González-Benito
2. Mercedes Martos-Partal
3. Vishal Singh
4. Karsten Hansen
5. James J. Heckman
6. Koen Pauwels
7. Tim Kautz

In Marketing

1. Ó. González-Benito
2. Mercedes Martos-Partal
3. Vishal Singh
4. Koen Pauwels

Citations in the corpus

• Retailer Pricing and Competitive Effects (2009, unknown): “Hansen, Singh, and Chintagunta (2006) use frequent-shopper data from a large retail chain and examine the degree of correlation in preference across categories.”
• Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “The underlying argument behind this inverse relationship is that store brand users are more price sensitive than average consumers (e.g., Dick, Jain, & Richardson 1995; Hansen, Singh, & Chintagunta 2006; Sethuraman 2006).”
• Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter (2006, background): “A majority of the empirical studies in marketing have used the proportional hazard model (proposed by Cox 1972) to characterize the purchase-timing behavior of households either in continuous time (e.g., Jain and Vilcassim 1991, Chintagunta and Haldar 1998) or discrete time ( Gupta 1991, Helsen and”