Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

By Enrique Bigné-Alcañiz, Rafael Curras-Perez, Carla Ruiz-Mafé, S. Sanz‐Blas. 2010

90 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e1d7bc26dee0bd18c93020bf7452dd2a799d7eee