Children and television advertising: when do they understand persuasive intent?

By Caroline Oates, M. Blades, Barrie Gunter. 2002

204 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e74b64745a9869b70f880aa0e55672767e513a00

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Esther Rozendaal
2. Moniek Buijzen
3. Sonia Livingstone
4. E. V. van Reijmersdal
5. Rachel Florence Rodgers
6. Ellen J. Helsper
7. Michelle R. Nelson
8. Patti M. Valkenburg

In Marketing

1. E. V. van Reijmersdal
2. Esther Rozendaal
3. Moniek Buijzen
4. Michelle R. Nelson
5. Karolina Tutaj
6. Patti M. Valkenburg
7. Tiffany Melioli
8. Sonia Livingstone

In Sociology and Political Science

1. E. V. van Reijmersdal
2. Esther Rozendaal
3. Moniek Buijzen
4. Michelle R. Nelson
5. Sonia Livingstone
6. Patti M. Valkenburg
7. Ellen J. Helsper
8. Karolina Tutaj

Citations in the corpus

• Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006, methodology): “…been used to inform a characterization of the three main stages of advertising literacy (Bandyopadhyay, Kindra, & Sharp, 2001; Hastings et al., 2003; Kunkel, 1990; Kunkel et al., 2004; Oates, et al., 2002; Valkenburg & Cantor, 2001; Young, 2003; Young, Webley, Hetherington, & Zeedijk, 1996).”
• The Relationship Between Body Image Concerns, Eating Disorders and Internet Use, Part I: A Review of Empirical Support (2016, background): “It has been shown that the awareness of the persuasive intent of traditional advertising (depicting a typical consumer product from a recognizable brand) may not yet be fully developed by the age of 10 (Greenfield 2004; Oates et al. 2002).”
• Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School (2016, background): “This notion of persuasion intent also was difficult for children ages eight and 10 to grasp in a study by Oates, Blades, and Gunter (2002).”
• Effects of online advertising format and persuasion knowledge on audience reactions (2012, background): “Age and cognitive development of children with regard to dealing with advertising has been examined multiple times (Bijmolt et al. 1998; Boush, Friestad, and Rose 1994; Brucks, Armstrong, and Goldberg 1988; Buijzen 2007; Lawlor and Prothero 2008; Martin 1997; Oates, Blades, and Gunter 2002).”
• Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010, background): “For example, Oates et al. (2002) found that only 36 per cent of 10-year-olds and 25 per cent of 8-year-olds could articulate the persuasive intent of advertising after exposure to a commercial message.”