Advertising value and advertising processing

By Robert H. Ducoffe, Eleonora Curlo. 2000

123 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c26e5cc6740b8f368bdee3002a6605a199ffe0c1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Karolina Tutaj
2. E. V. van Reijmersdal
3. Bartosz W. Wojdynski
4. Nathaniel J. Evans
5. Sophie C. Boerman
6. Liselot Hudders
7. Veroline Cauberghe
8. Mariea Grubbs Hoy

In Sociology and Political Science

1. Karolina Tutaj
2. E. V. van Reijmersdal
3. Bartosz W. Wojdynski
4. Nathaniel J. Evans
5. Sophie C. Boerman
6. Liselot Hudders
7. Veroline Cauberghe
8. Esther Rozendaal

Citations in the corpus

• Effects of online advertising format and persuasion knowledge on audience reactions (2012, background): “Ducoffe and Curlo ( 2000 ) discuss another concept, advertising value , which is directly related to attitude toward the ad and consists of the same three factors: informativeness, entertainment, and irritation.”