Yikuan Lee
Strategy and Management · 2003–2015
A researcher in the Science corpus: 4 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Strategy and Management — 14 citations into it
- Organizational Behavior and Human Resource Management — 8 citations into it
- Marketing — 6 citations into it
- Economics and Econometrics — 5 citations into it
Whom Yikuan Lee trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Yikuan Lee overall
Papers from Yikuan Lee's perspective
Ordered by how strongly the researchers Yikuan Lee trusts endorse each paper. Same corpus, a different order for every researcher.
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
- Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
- Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
- New Product Diffusion Acceleration: Measurement and Analysis
- Marketing as an engine of business growth: a cross-functional perspective ☆
- Transformational Leadership, Creativity, and Organizational Innovation
- The capital structure implications of pursuing a strategy of innovation
- How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
- Resources, capabilities, risk capital and the creation of university spin-out companies
- Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Their papers
- New product launch strategy for network effects products (2003) — 182 citations
- R&D intensity and commercialization orientation effects on financial performance (2006) — 294 citations
- Consumer perceptions of product creativity, coolness, value and attitude (2015) — 207 citations
- Enhancing alliance performance: The effects of contractual-based versus relational-based governance (2006) — 398 citations