Consumer perceptions of product creativity, coolness, value and attitude

By Subin Im, Subodh Bhat, Yikuan Lee. 2015

207 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7e369668dbebc0a4ebcc4db0a947ab3fc9c11336