New product launch strategy for network effects products
By Yikuan Lee, Gina Colarelli O'Connor. 2003
182 citations recorded by the source corpus.
Subfields: Computer Science Applications, Management Science and Operations Research, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/7b3da59c1944d60b3d4833f0ad3711df41255a6d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Computer Science Applications
In Management Science and Operations Research
- James Y. L. Thong
- Frank K. Y. Chan
- V. Venkatesh
- P. H. Hu
- Susan A. Brown
- Kar Yan Tam
- Michael Antioco
- Mirella Kleijnen
In Strategy and Management
- Susan A. Brown
- James Y. L. Thong
- V. Venkatesh
- Frank K. Y. Chan
- Kar Yan Tam
- Michael Antioco
- Mirella Kleijnen
- K. Ehrhart
Citations in the corpus
- Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation (2010, background): “), most innovations brought to market still fail ( Lee and O'Connor, 2003”
- Unpaid Crowd Complementors: The Platform Network Effect Mirage (2015, unknown): “The many tactics explored to achieve this end include deeply discounting platform access charges, subsidizing complementors’ development and marketing activities, sponsoring complementor gatherings and conferences, launching marketing campaigns to influence complementors’ beliefs and expectations an”
- Modeling Citizen Satisfaction with Mandatory Adoption of an E-Government Technology (2010, methodology): “Prior research has focused on developing strategies to market high-technology products (e.g., Beard and Easingwood, 1996; Easingwood and Koustelos, 2000; Easingwood et al., 2006; Hsieh and Tsai, 2007; Lee and O’Connor, 2003).”