Marketing as an engine of business growth: a cross-functional perspective ☆

By Y. Wind. 2005

102 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective (2014, background): “It is widely accepted among business leaders that ability to integrate such cross-functional expertise is vital to both competitive advantage and long-term success (Wind, 2005).”
Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities (2013, background): “…to an extension of RBV theory on complementary capability effects, a point which is also highlighted by Newbert (2007) and affirms the view of Wind (2005) and Lau et al. (2010) that a firm’s ability to develop and deploy various internal capabilities (e.g., innovation, marketing and…”
R&D intensity and commercialization orientation effects on financial performance (2006, methodology): “In a recent research, Wuyts et al. (2004) used this measure as the proxy of a firm's efforts in the commercialization of their technology assets.”
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view (2010, background): “It is widely accepted even among business leaders that ability to integrate such cross-functional expertise is essential for continued growth and profitability (Wind, 2005).”