Perceptions and realities of male shopping behavior

By Cele Otnes, M. Mcgrath. 2001

362 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/0ac7502af37b18ba2104fd80e2f3525ddb369968

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Citations in the corpus

Is advertising a barrier to male movement toward gender change? (2010, background): “…expectations about what it means to be a man and the desire to break away from the constraints of hegemonic masculinity through consumption (Elliott and Elliott, 2005; Holt and Thompson, 2004; Kimmel and Tissier-Desbordes, 2000; Otnes and McGrath, 2001; Ourahmoune, 2009; Tuncay and Otnes, 2007).”
Gender Differences in the Dimensional Structure of Apparel Shopping Satisfaction Among Korean Consumers: The Role of Hedonic Shopping Value (2004, background): “Otnes and McGrath (2001) asserted that if a man regards shopping as “unmasculine” then he will probably only shop to fulfill utilitarian goals.”
Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence (2007, background): “For example Otnes and McGrath [2001] recognise gender differences in shopping behaviour, involvement in the shopping process and attitudes towards shopping as a social activity.”
Tourists’ Destination Loyalty through Emotional Solidarity with Residents: An Integrative Moderated Mediation Model (2018, background): “Moreover, it is believed that men are more task oriented (Eagly 2013), more easily irritated (Han, Meng, and Kim 2017; Otnes and McGrath 2001), more supportive (Milman and Pizam 1988), more utilitarian in their shopping orientation (Diep and Sweeney 2008), and more willing than women to take risks,…”
Fashion Leadership and Hedonic Shopping Motivations of Female Consumers (2011, background): “Past research literature provides conclusive evidence that fashion and shopping behavior differ among men and women (e.g., Campbell, 1997; Chang et al., 2004; Otnes & McGrath, 2001).”
Gender differences in brand commitment, impulse buying, and hedonic consumption (2012, background): “This is changing, however (Otnes and McGrath, 2001), and today’s marketers need to address both male and female consumers.”
Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives (2016, background): “In comparison to females, males are more achievement-oriented, and that boredom and irritation emerges when males are forced to wait or spend an extended amount of time in the purchase process [Otnes & McGrath 2001].”
Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics (2011, background): “Otnes and McGrath (2001) sought an understanding of the perception and action styles related to male shopping behaviour.”