The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms

By Soohyun Kim, Yoo‐Kyoung Seock. Journal of Retailing and Consumer Services, 2019

340 citations recorded by the source corpus.

Abstract The present study was conducted with two goals in mind: to investigates the effects of consumers' values, social norms on their personal norms and environmental behavior, and to examine the mediating role of personal norms in the relationship between social norms and environmental behavior. Data were obtained from 292 participants in the USA. The findings reveal that bio-altruistic and egoistic values influence personal norms to purchase pro-environmental products. Additionally, social norms are internalized via personal norms and indirectly or directly influence pro-environmental behavior.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/cbf6ad5ae9118b2bd0886e7830d1e94abb9a7b70

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In Applied Psychology

In Management, Monitoring, Policy and Law

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Citations in the corpus

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap (2020, background): “There has been a consensus that the social environment strongly affects people’s intentions and behaviors [40–43] (Fishbein and Ajzen, 2011; Abrahamse and Steg, 2013; Joshi and Rahman, 2015; Kim and Seock, 2019).”
Listen to others or yourself? The role of personal norms on the effectiveness of social norm interventions to change pro-environmental behavior (2021, background): “In line with this reasoning, personal norms are often shown to partially mediate the relationship between social norms and pro-environmental intention/- behavior (e.g., Doran & Larsen, 2016; Han, Yu, Kim, & Kim, 2018; Harland, 2007; Kim & Seock, 2019).”
Merging Theory of Planned Behavior and Value Identity Personal norm model to explain pro-environmental behaviors (2020, background): “…types such as environmentally friendly behavior, envionmentally responsible behavior, ( Miller et al., 2015 ), ecologically onscious consumer behavior (e.g. Adrita and Mohiuddin, 2020 ), reen purchase behavior (e.g., Chan, 2001 ) and purchasing ecoriendly apparel (e.g., Kim and Seock, 2019 ).”