Hidden persuasions in soap operas: damaged heroines and negative consumer effects

By Barbara Stern, Cristel A. Russell, D. Russell. 2007

86 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/99a25816107cf78b0d8344584ae3a2a58dbf5f8e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Peter C. Neijens
2. Edith G. Smit
3. Siyoung Chung
4. Hichang Cho
5. Hyosun Kim
6. E. V. van Reijmersdal

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. Siyoung Chung
5. Hichang Cho
6. Hyosun Kim

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. Siyoung Chung
5. Hichang Cho
6. Hyosun Kim
7. Bartosz W. Wojdynski
8. Sophie C. Boerman

Citations in the corpus

• How media factors affect audience responses to brand placement (2010, background): “There are a few studies on brand placement in real-life settings, but these have focused on attitudes and beliefs towards brand placement, and not on effects on memory, brand attitudes or behaviour (e.g. Nebenzahl & Secunda 1993; Karrh et al. 2001; Tiwsakul et al. 2005; Stern et al. 2007).”
• Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021, background): “…the perspective of traditional media being a one-way communication channel, audiences form one-sided intimate relationships with media characters and develop loyalty through multiple exposures to their performance in the media (Levy 1979; Rubin and McHugh 1987; stern, Russell, and Russell 2007).”
• Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “Frequent messages enriched with personal information from a communication partner enhance psychological proximity and intimacy, which can further develop into friendship (Dibble, Levine, & Park, 2012; Parks & Floyd, 1996; Stern et al., 2007; Tukachinsky, 2010).”