J. Martí-Parreño

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Literature and Literary Theory — 12 citations into it

Whom J. Martí-Parreño trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Cristel A. Russell
2. Barbara Stern
3. Ian Brennan
4. E. V. van Reijmersdal

Papers from J. Martí-Parreño's perspective

Ordered by how strongly the researchers J. Martí-Parreño trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
2. CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
3. Brand Placement Recognition
4. Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
5. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
6. Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
7. Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
8. Social Learning Theory
9. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
10. PROCESS : A Versatile Computational Tool for Observed Variable Mediation , Moderation , and Conditional Process Modeling 1

Their papers

• Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory (2017) — 87 citations