The Role of Myth in Creative Advertising Design: Theory, Process and Outcome

By Gita V. Johar, M. Holbrook, Barbara Stern. 2001

124 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/29b2cc8dc67be779ecafd9f1555aea01d5a4ef76

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Scott Koslow
2. J. El-Murad
3. D. West
4. M. Kilgour
5. B. Till
6. Sajeev Varki
7. Christy Ashley
8. Daniel A. Sheinin

In Mechanical Engineering

1. Scott Koslow
2. M. Kilgour

Citations in the corpus

• The Definition and Measurement of Creativity: What Do We Know? (2004, background): “Anderson (1992) believed that uncreative people are constrained by their belief in a series of myths about creativity, including that it is “too big to handle” or that it is only for geniuses (see also Johar, Holbrook, and Stern, 2001).”
• What Is Creative to Whom and Why? Perceptions in Advertising Agencies (2003, background): “First, creativity researchers agree that at least one facet must be originality, novelty, or newness (Sternberg and Lubart, 1996). Second, creativity researchers agree that originality is not enough and that creativity is therefore multifaceted (Mumford and Gustafson, 1988). However, the question of”
• Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism (2003, background): “The second research avenue pursued herein is the growing interest in viewing advertisements as carriers of mythic, rhetorical, symbolic, and metaphoric content (Coulter, Zaltman, and Coulter 2001; Johar, Holbrook, and Stern 2001; Randazzo 1995; Stern 1988).”