Y. Limon

Marketing · 2009–2010

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 23 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom Y. Limon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. S. Douglas
2. U. Orth
3. K. Sivakumar
4. R. Batra
5. Keven Malkewitz
6. Jennifer L. Aaker
7. P. Homer

Papers from Y. Limon's perspective

Ordered by how strongly the researchers Y. Limon trusts endorse each paper. Same corpus, a different order for every researcher.

1. When Good Brands Do Bad
2. Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength
3. Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis
4. Collaborative and Iterative Translation: An Alternative Approach to Back Translation
5. The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research
6. Holistic Package Design and Consumer Brand Impressions
7. The Situational Impact of Brand Image Beliefs
8. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
9. Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand
10. Impression Management using Typeface Design

Their papers

• Package Design as a Communications Vehicle in Cross-Cultural Values Shopping (2009) — 95 citations
• Store-evoked affect, personalities, and consumer emotional attachments to brands (2010) — 193 citations