Keven Malkewitz

Marketing · 2008–2010

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 36 citations into it; #2,738 of 6,289 by trust here, #2,219 by citations

Whom Keven Malkewitz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. U. Orth

Who trusts Keven Malkewitz overall

1. Y. Limon
2. U. Orth

Papers from Keven Malkewitz's perspective

Ordered by how strongly the researchers Keven Malkewitz trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. Holistic Package Design and Consumer Brand Impressions
3. When Good Brands Do Bad
4. Principles Of Gestalt Psychology
5. The Influence of a Sense of Time on Human Development (Science)
6. Back-Translation for Cross-Cultural Research
7. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
8. Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
9. Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion
10. A comparison of methods to test mediation and other intervening variable effects. (Psychological methods)

Their papers

• Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes (2010) — 146 citations
• Holistic Package Design and Consumer Brand Impressions (2008) — 688 citations