Collaborative and Iterative Translation: An Alternative Approach to Back Translation

By S. Douglas, S. Craig. 2007

965 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/6f5ff392a5408675d0e412281e45f0f3435faae6

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Citations in the corpus

Ethical work climate, employee commitment and proactive customer service performance: Test of the mediating effects of organizational politics (2017, background): “It was first drafted in English and then translated and back-translated into Chinese and Bahasa Malaysia (Douglas and Craig, 2007).”
Translation in cross-language international business research: Beyond equivalence (2014, methodology): “…that another technique canvassed by Brislin (1970, 1976) should be regarded as the ‘currently most favored’ approach in survey methodology (see also Douglas and Craig, 2007): namely, 2The steps are: rewriting the original text to make it more ‘translatable’; hiring translators with conte…”
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018, methodology): “Their English translation was analyzed by the third author (Douglas and Craig 2007), with research notes compared and disagreements resolved by discussion.”
Predicting young consumers' take up of mobile banking services (2010, positive): “Since young consumers in Germany are the focus of this study, the questionnaire was translated using back translation, which is the most common form of proving the accuracy of translations in marketing studies (Douglas and Craig, 2007).”
Package Design as a Communications Vehicle in Cross-Cultural Values Shopping (2009, methodology): “To achieve translation equivalence, we followed established procedures by working with bilingual speakers (Douglas and Craig 2007).”
A Cross-Cultural Approach to Understanding Entrepreneurial Intention (2012, methodology): “In each country, all items were translated using a translation–backtranslation (Hambleton, 1994) or collaborative– iterative translation (Douglas & Craig, 2007) methods to ensure that item-meaning was preserved through the translation process.”