Impression Management using Typeface Design

By Pamela W. Henderson, Joan L. Giese, Joseph A. Cote. 2004

371 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/fd9f9e6361205fd0b390aff29a7f881b1757085c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Dhruv Grewal
2. John R. Doyle
3. Paul A. Bottomley
4. Benedikt Schnurr
5. Bernd H. Schmitt
6. Henrik Hagtvedt
7. Roland Schroll
8. U. Orth

In Marketing

1. Stephanie Q. Liu
2. Huiling Huang
3. Bernd H. Schmitt
4. Y. Limon
5. L. Kahle
6. U. Orth
7. Paul A. Bottomley
8. John R. Doyle

In Mechanical Engineering

1. Y. Limon
2. L. Kahle
3. Bernd H. Schmitt
4. John R. Doyle
5. Jan Schoormans
6. Henrik Hagtvedt
7. U. Orth
8. Paul A. Bottomley

Citations in the corpus

• Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “Henderson et al. (2004) have shown that typeface design has six underlying design dimensions: elaborate, harmony, natural, flourish, weight, and compressed.”
• Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “The brand heritage condition features “Theo” in Century Schoolbook font, which transmits a sense of tradition (Henderson et al., 2004), the headquarters icon is an older building in black and white, the signature is handwritten and the frame has flourishes.”
• Do logo redesigns help or hurt your brand? The role of brand commitment (2010, neutral): “logo) transfer meaningfully to the brand (Henderson and Cote, 1998; Henderson et al., 2004).”
• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “While machine-written typeface is usually regular, uniform, straight and angular, the handwritten typeface is designed to mimic real handwriting and appears more irregular, natural, slanted and curved (Henderson et al., 2004; Liu et al., 2019; Schroll et al., 2018).”
• Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship (2009, background): “In addition to advertising, public relations, social responsibility, and seemingly less powerful elements such as logo (Henderson & Cote, 1998) and corporate font type ( Henderson, Giese, & Cote, 2004 ), sponsorship can project images to others and arguably does so in an emotionally powerful way.”
• Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype (2006, methodology): “For this reason, we chose to use it rather than Henderson et al.'s (2004) more recent, typeface-specific connotative framework, which was not developed for, and has not been applied to, other classes of materials.”
• The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011, background): “Research in marketing has begun to illuminate the influences that various logos have on consumers (Henderson and Cote 1998; Henderson, Giese, and Cote 2004; Janiszewski and Meyvis 2001).”
• How consumers perceive product appearance: The identification of three product appearance attributes (2009, background): “…International Journal of Design Vol.3 No.3 2009 product appearance as opposed to the appearance attributes described in the literature that are mostly expert-based and generated with artificial stimuli (e.g., Orth & Malkewitz, 2008; Henderson et al., 2004; Ellis, 1993; Veryzer & Hutchinson, 1998).”