Store-evoked affect, personalities, and consumer emotional attachments to brands

By U. Orth, Y. Limon, Gregory M. Rose. 2010

193 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c03f2b41101d5ee72a637f542a434de1f097ff41

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Girish Prayag
2. Choong‐Ki Lee
3. S. Deesilatham
4. Sameer Hosany
5. Timothy Hyungsoo Jung
6. Myung Ja Kim
7. Songshan (Sam) Huang
8. R. van der Veen

In Organizational Behavior and Human Resource Management

1. Girish Prayag
2. Sameer Hosany
3. S. Deesilatham
4. Songshan (Sam) Huang
5. Myung Ja Kim
6. Choong‐Ki Lee
7. Timothy Hyungsoo Jung
8. R. van der Veen

Citations in the corpus

• Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018, background): “Because store-evoked pleasure and arousal are closely associated with brand attachment (Orth, Limon, and Rose 2010), it is assumed that affective response positively influences attachment.”
• Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend (2017, background): “Related studies (e.g., Orth, Limon, and Rose 2010) on brand attachment show that satisfaction partially mediates the relationship between emotion and brand attachment.”
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “The consistency between the brand's personality and the consumer's personality is related to brand attachment (Orth et al., 2010).”
• Corporate Branding, Emotional Attachment and Brand Loyalty: The Case of Luxury Fashion Branding (2016, background): “Past research shows that customers want to see brands which have personality traits (Orth, 2010).”