C. Chung

Marketing · with Darke · 2005–2014

A researcher in the Science corpus: 4 papers; trusts 1 researcher and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 13 citations into it; #2,903 of 6,289 by trust here, #1,963 by citations
• Sociology and Political Science — 12 citations into it; #12,102 of 22,756 by trust here, #9,254 by citations
• Organizational Behavior and Human Resource Management — 5 citations into it; #4,881 of 8,741 by trust here, #6,415 by citations

Whom C. Chung trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jaideep Sengupta

Who trusts C. Chung overall

1. Jason Ho
2. Melanie Dempsey
3. Jonah A. Berger
4. Yiyi Li
5. Narissara Palusuk

Papers from C. Chung's perspective

Ordered by how strongly the researchers C. Chung trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumers’ Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective
2. Misrepresentation in the Consumer Context
3. The psychology of interpersonal relations
4. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
5. Online trust: a stakeholder perspective, concepts, implications, and future directions (Journal of strategic information systems)
6. An Integrative Model Of Organizational Trust
7. Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
8. Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.
9. Temporal construal effects on abstract and concrete thinking: consequences for insight and creative cognition. (Journal of Personality and Social Psychology)
10. The Dangerous Passion: Why Jealousy Is as Necessary as Love and Sex

Their papers

• The consumer as advocate: Self-relevance, culture, and word-of-mouth (2006) — 252 citations
• The impact of word-of-mouth communication on attribute evaluation (2011) — 151 citations
• Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands (2014) — 148 citations
• Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005) — 359 citations