Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands

By Boon Chong Lim, C. Chung. 2014

148 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6b95a0387e84003156107cc30bfd55baeab4c414