The impact of word-of-mouth communication on attribute evaluation

By B. Lim, C. Chung. 2011

151 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/02d2df3f4404f0025c8ced569a4e1593b8fc17dd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Manuela López
2. Mariafrancesca Sicilia
3. Pradeep Racherla
4. Wesley Friske

In Sociology and Political Science

1. Manuela López
2. Mariafrancesca Sicilia
3. Pradeep Racherla
4. Wesley Friske
5. Sangwon Park
6. Juan Luis Nicolau
7. Raffaele Filieri

Citations in the corpus

• Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “…significant role in determining which new products grow fastest in the marketplace Data: 281,868 ratings for 1159 US microbreweries from Ratebeer.com Lim and Chung (2011) Context: the effects of positive and negative WOM on perceptions of brands Negative WOM, not positive WOM, is more effective in…”
• eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making (2014, background): “Finally, this study contributes to the emerging literature related to eWOM factors that determine its influence on decision making (Lim and Chung 2011).”