Melanie Dempsey
Sociology and Political Science · 2010
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 10 citations into it
- Marketing — 7 citations into it
Whom Melanie Dempsey trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Melanie Dempsey's perspective
Ordered by how strongly the researchers Melanie Dempsey trusts endorse each paper. Same corpus, a different order for every researcher.
- Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
- Blatant benevolence and conspicuous consumption: when romantic motives elicit strategic costly signals. (Journal of Personality and Social Psychology)
- The Firm's Management of Social Interactions
- Curiosity and Exploration: Facilitating Positive Subjective Experiences and Personal Growth Opportunities
- Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences (J. Comput. Mediat. Commun.)
- Modeling the impact of internet atmospherics on surfer behavior
- The consumer as advocate: Self-relevance, culture, and word-of-mouth
- Teen internet mavens: influence in family decision making
- Internet use in the contemporary media environment.
- The Social Identity Theory of Intergroup Behavior.
Their papers
- Viral marketing: Motivations to forward online content (2010) — 599 citations