Building consumer–brand relationship: A cross‐cultural experiential view

By P. Chang, M. Chieng. 2006

517 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1ae7188f66e4af297d25c112506a3974bbdd8405

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Consumer brand relationships: an investigation of two alternative models (2008, methodology): “Furthermore, other empirical assessments of the BRQ model have reported high correlations among the BRQ dimensions ( Chang and Chieng 2006; Fournier 1994 ;S mit et al.2007; Thorbjornsen et al. 2002).”
The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014, methodology): “However, the brand experience scale has been also successfully adapted and validated for service-brands (Chang & Chieng, 2006; Skard, Nysveen, & Pedersen, 2011; Zarantonello & Schmitt, 2010).”
On the relationships among brand experience, hedonic emotions, and brand equity (2015, background): “Brand experience positively influences brand associations (Chang and Chieng, 2006).”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “Chang and Chieng (2006) show that individual experiences are positively related to brand personality in the coffee store industry.”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Finally, brand attachment relates to the thoughts and feelings associated with the relationship that forms between consumers and the brand (Chang & Chieng, 2006; Loureiro, Ruediger, & Demetris, 2012), and refers to the strength of a bond a consumer may establish with a given brand (Park et al.,…”
Cross-Cultural Consumer Behavior: A Review of Research Findings (2011, unknown): “It may even be a reverse relationship: Behavior (product usage) comes first and defines attitude ( Chang and Chieng 2006 ).”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “For example Chang and Chieng (2006) [#187 in Figure 3] develop a framework of consumer brand relationships and conduct a crosscultural comparative study of consumers at coffee chain stores in Shanghai (China) and Taipei (Taiwan).”