Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

By Michel Tuan Pham, T. Avnet. 2008

143 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e7ef4165d335420cf55043f77cf281c1ab28f6fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

In Cognitive Neuroscience

In Sociology and Political Science

Citations in the corpus

Moral disengagement of hotel guest negative WOM: moral identity centrality, moral awareness, and anger. (2014, background): “Emotion may act as information input (i.e. affect heuristic) for judgment and evaluation (Pham & Avnet, 2009).”
Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives (2010, unknown): “…example, building on the ﬁnding that promotion increases the reliance on feelings in judgment, whereas prevention increases the reliance on reason (Pham and Avnet 2004, 2009a), Avnet and Higgins (2006) observed that promotion-focused (prevention-focused) participants who had used their feelings…”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “…with S2 at different stages of the consumer decision making process (Pham and Higgins 2005), including the evaluation of marketing messages (Pham and Avnet 2004), product evaluations (Pham and Avnet 2009), and actual consumer choices (Florack, Friese, and Scarabis 2010; Sengupta and Zhou 2007).”
Uncertainty Increases the Reliance on Affect in Decisions (2017, unknown): “Specifically, individuals who are promotion-focused tend to perceive affect to be more diagnostic and to rely on it more than individuals who are prevention-focused (Pham and Avnet 2004, 2009).”
Price Promotion for Emotional Impact (2014, background): “Second, we follow the lead of other scholars (Pham and Avnet 2009) and consider an outcome other than choice that the literature has associated with reliance on affect but that has no conceptual tie to justification.”
A Multilevel Model of Employee Innovation (2016, background): “…climate on the promotion focus–thriving relationship and subsequent innovation, we extend theory and research on the boundary conditions of regulatory focus (e.g., Pham & Avnet, 2009; Polman, 2012; Sassenberg, Jonas, Shah, & Brazy, 2007; Wallace, Little, & Shull, 2008) to the group level.”
Consumers’ Trust in Feelings as Information (2012, unknown): “First, feelings seem to be more informative when they are perceived to be representative of the target object to be evaluated (Strack 1992), that is, when they are perceived to emanate from the target and reﬂect its essential characteristics (Pham 2009).”