Price Promotion for Emotional Impact

By Aylin Aydinli, Marco Bertini, Anja Lambrecht. 2014

149 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/69536d2f42d99f25ecffc654296308f26de4d5a5

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1. Jessie H. Chen-Yu
2. Jung Eun Lee

Citations in the corpus

• Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect (2018, background): “2007), and prior studies (Aydinli et al. 2014; Dumana and Mattilab 2005; Hsee and Rottenstreich 2004), apparel consumers who have a greater positive affect aroused by the price discount are expected to perceive the value for money to be higher.”