Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

By Michel Tuan Pham, Hannah H. Chang. 2010

174 citations recorded by the source corpus.

Subfields: Applied Psychology, Economics and Econometrics, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/981899b4c2f038fc47dabdc5364e06aab77f6320