Understanding Regulatory Fit

By Jennifer L. Aaker, Angela Y. Lee. 2006

378 citations recorded by the source corpus.

Subfields: Applied Psychology, Developmental and Educational Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e776ccb6303e5a677ce657e35887aac8a465ded3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Abigail A. Scholer
2. Joseph Cesario
3. Chia-Lin Hsu
4. Mu-Chen Chen
5. Martin Wetzels
6. Ko de Ruyter
7. A. Daryanto
8. Utpal M. Dholakia

In Developmental and Educational Psychology

1. Sukki Yoon
2. S. Ramanathan
3. Mu-Chen Chen
4. Joseph Cesario
5. Sanjay K. Dhar
6. E. Tory Higgins
7. Ko de Ruyter
8. Martin Wetzels

In Social Psychology

1. Joseph Cesario
2. Abigail A. Scholer
3. Paul D. Johnson
4. Mickey B. Smith
5. S. Ramanathan
6. C. Pechmann
7. Guangzhi Zhao
8. Sanjay K. Dhar

Citations in the corpus

• Guilt and Shame: Environmental Message Framing Effects (2017, background): “…Avnet and Higgins 2006), advertising persuasion is enhanced when the specific message frame matches the audience’s self-regulatory goals because they feel right about the experience and their goals are strongly engaged (Aaker and Lee 2006; Avnet and Higgins 2006; Cesario, Grant, and Higgins 2004).”
• An Assessment of Chronic Regulatory Focus Measures (2010, background): “Specifically, when consumers engage in activities that are consistent with their regulatory orientation, they experience heightened motivation and a sense that “it just feels right” (Aaker and Lee 2006).”
• Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics (2014, background): “An individual may feel the experience is ‘just right’ upon receipt of information or feedback that enables them to learn more about the progress being made toward the achievement of a specific goal (Aaker & Lee, 2006).”
• The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns (2007, background): “In persuasion research, it has been found that viewers experience a natural fit when advertisements highlight behavior consequences that are relevant to viewers’ regulatory focus, which is known as “regulatory relevance” (Aaker and Lee 2001, 2006).”
• Regulatory Fit and Persuasion: Basic Principles and Remaining Questions (2008, methodology): “Why do we consider health-behavioral change to be one of the more promising avenues for regulatory fit research (see also Aaker & Lee, 2006)?”
• Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting (2010, background): “In cases when involvement is high, regulatory fit may not occur ( Aaker and Lee 2006; Wang and Lee 2006), as respondents may be aware of the source of the fit.”
• The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions (2010, methodology): “Finally, we run a field experiment to test the generalizability of the cues compatible with a regulatory orientation lead to greater persuasion (Aaker and Lee 2001, 2006; Zhao and Pechmann 2007), a greater willingness to pay for relevant products (Avnet and Higgins 2003, 2006), and greater…”
• A Multilevel Model of Employee Innovation (2016, background): “…may be enhanced when the motivational opportunities provided by a high employee involvement climate correspond with employees’ regulatory focus (Aaker & Lee, 2006; Agrawal, Menon, & Aaker, 2005; Dimotakis, Davison, & Hollenbeck, 2012; Higgins, Cesario, Hagiwara, Spiegel, & Pittman, 2010;…”