Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

By A. Daryanto, Ko de Ruyter, Martin Wetzels, Paul G. Patterson. 2010

90 citations recorded by the source corpus.

Subfields: Applied Psychology, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/85f750103857244ae79b038094253a7a87223e68

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. M. Dorotic
2. Peter C. Verhoef
3. Tammo H. A. Bijmolt

In Organizational Behavior and Human Resource Management

1. Tammo H. A. Bijmolt
2. M. Dorotic
3. Peter C. Verhoef
4. Ruth N. Bolton
5. Katherine N. Lemon
6. Yuping Liu
7. Rong Yang

In Sociology and Political Science

1. Peter C. Verhoef
2. Tammo H. A. Bijmolt

Citations in the corpus

• Loyalty Programmes: Current Knowledge and Research Directions* (2012, background): “However, the importance of the fit is attenuated by the communication of rewards: the strongest impact on perceptions and behaviour occurs when prevention-focused members obtain a prevention-framed reward and promotion-focused members a promotion-framed reward (Daryanto et al. 2010).”