The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns

By Guangzhi Zhao, C. Pechmann. 2007

350 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/1efc6ad48a26e0a40e143cff25778f4ce15fc50c

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In Applied Psychology

In Literature and Literary Theory

In Marketing

Citations in the corpus

Personality traits and concern for privacy: an empirical study in the context of location-based services (2008, neutral): “This source of information has been shown to be more aptly suited for research in the marketing and health disciplines (Pechmann et al ., 1993; Floyd et al ., 2000; Zhao & Pechmann, 2007).”
Regulatory Focus Theory, Trust, and Privacy Concern (2009, background): “It is possible that individual dispositions can be examined in the context of our model, whereby predisposed customers may predominantly show antecedents to either trust (promotive) or privacy concern (preventive) (Zhao and Pechmann 2007).”
The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions (2010, background): “…experiment to test the generalizability of the cues compatible with a regulatory orientation lead to greater persuasion (Aaker and Lee 2001, 2006; Zhao and Pechmann 2007), a greater willingness to pay for relevant products (Avnet and Higgins 2003, 2006), and greater motivational intensity…”
Regulatory focus as a psychological micro-foundation of leaders' exploration and exploitation activities (2015, background): “…regulatory focus has been used in the psychology literature to explain a wide range of phenomena, such as eating habits (Sengupta & Zhou, 2007), responses to anti-smoking campaigns (Zhao & Pechmann, 2007), and tendencies toward some psychological disorders (e.g., Klenk, Strauman, & Higgins, 2011).”
Bringing ethics into focus: How regulatory focus and risk preferences influence (Un)ethical behavior (2011, background): “In the prevention-focus condition, they were asked to think about and write down their past and current duties, obligations and responsibilities (Freitas, Liberman, & Higgins, 2002; Lockwood, Jordan, & Kunda, 2002; Pham & Avnet, 2004; Wang & Lee, 2006; Zhao & Pechmann, 2007).”
A self-regulatory framework for message framing☆ (2013, background): “…in order to understand framing effects (e.g., Updegraff et al., 2007), with a number of studies utilizing regulatory focus theory (e.g., Jain, Lindsey, Agrawal, & Maheswaran, 2007; Keller, 2006; Kim, 2006; Latimer et al., 2008; Lee & Aaker, 2004; Rothman et al., 2008; Zhao & Pechmann, 2007).”
Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics (2014, methodology): “The difference between participants’ chronic promotion and prevention scores determined their chronic regulatory focus (Zhao & Pechmann, 2007); a positive difference in scores indicates a chronic promotion-focus, and in contrast, a negative difference in scores indicates a chronic prevention-focus.”
The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021, background): “…motivation or self-regulation to change (Brennan & Binney, 2010; Gygax et al., 2010; Hastings et al., 2004; Keller & Lehmann, 2008; Self & Findley, 2010; Zhao & Pechmann, 2007), as well as on the level of perceived message response efficacy (Block & Keller, 1995; Meyerowitz & Chaiken, 1987).”