Getting too personal: Reactance to highly personalized email solicitations
By T. White, Debra Zahay, Helge Thorbjørnsen, S. Shavitt. 2008
364 citations recorded by the source corpus.
Subfields: Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/e443e81ee6a3bdca9d13cd2d2ed786fca94efc84
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
- Lauren Grewal
- Seounmi Youn
- Seunghyun Kim
- Tae Hyun Baek
- Andrew T. Stephen
- P. Briñol
- Freya De Keyzer
- Nathalie Dens
In Sociology and Political Science
- P. Briñol
- Richard E. Petty
- Lauren Grewal
- J. Teeny
- Seounmi Youn
- Seunghyun Kim
- Tae Hyun Baek
- Gil Appel
Citations in the corpus
- How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021, background): “Moreover, based on congruity theory, we can expect that consumers are more responsive to messages that are consistent with themselves (in terms of attitudes, beliefs, etc.; Dodoo and Wen 2019; Winter, Maslowska, and Vos 2021).”
- Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “For example, the effectiveness of e-mail personalization is likely to decrease with high personalization when consumers do not see a legitimate reason why their personal information is used (White et al. 2008).”
- Stay Away From Me (2012, background): “Similarly, personalized advertising may result in consumer reactance with respect to advertising avoidance because ad messages containing too much personal information often threaten consumers’ perceived ability to avoid being closely observed by the firms (White et al. 2008).”
- Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, background): “Despite these benefits, the majority of participants revealed stronger negative experiences that are often accompanied by attitudinal persuasion knowledge and reactance (Tucker 2014; White et al. 2008).”
- A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Nonetheless, and perhaps most commonly, a personalized match can engender a negative meaning if it is interpreted as an invasion of privacy (e.g., van Doorn & Hoekstra, 2013; White et al., 2008).”
- Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2019, background): “Such concerns can overshadow interest in purchasing the product itself, and more immediately, dampen the likelihood of engaging with advertisements for it—even for a product that personalized targeting would predict to be a good person-product fit (White et al. 2008).”
- The future of social media in marketing (2019, background): “2015; White et al.”