Easier is not always better: The moderating role of processing type on preference fluency
By Jesper H. Nielsen, Jennifer Edson Escalas. 2010
86 citations recorded by the source corpus.
Subfields: Applied Psychology, Literature and Literary Theory, Marketing
View Paper: https://www.semanticscholar.org/paper/3bb1b9037fe9c41e65854c13463db077804dc2fe
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In Literature and Literary Theory
In Marketing
Citations in the corpus
- The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model (2020, background): “Particularly, consumers with higher skepticism have critical mindsets and adopt an analytic style to process information more systematically before making decisions by focusing on specific aspects of messages delivered by TSIs (Nielsen & Escalas, 2010).”