The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos

By Junjian Sui, Seyhmus Baloglu. 2003

170 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d7d7833ee9be72772d44ad07adda50ea83c8f391

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019, methodology): “Affective commitment to a brand or product has been cited as a vital element to maintain and develop customer loyalty (Curth, Uhrich, & Benkenstein, 2014; Geyskens, Steenkamp, Scheer, & Kumar, 1996; Sui & Baloglu, 2003).”
Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment (2019, background): “The relevant literature explored various ways to measure loyalty, the characteristics of reward programs, and related factors that can enhance the predictive power of the loyalty process (Baloglu et al., 2017; Sui and Baloglu, 2003; Tanford, 2013).”
Predictors of Relationship Quality and Relationship Outcomes in Luxury Restaurants (2006, background): “In the field of hospitality literature, only a limited number of empirical studies investigated the predictors and outcomes of relationship quality (Kim & Cha, 2002; Kim, Han, & Lee, 2001), relationship commitment (Bowen & Shoemaker, 1998), and emotional commitment (Sui & Baloglu, 2003).”
Identifying Optimal Rapport-Building Behaviors In Inducing Patrons’ Emotional Attachment In Luxury Restaurants (2014, methodology): “As relationship quality between a customer and a service provider deepens, emotional attachment is created, which results in the customers’ advocacy (Sui & Baloglu, 2003).”
Effective communication styles for the customer-oriented service employee: Inducing dedicational behaviors in luxury restaurant patrons (2012, unknown): “…of service employee helps to induce positive customer dedicational behaviors (including enhancement, cooperation, and advocacy) and thus plays a key role in maximizing the revenue of service companies (Bolton and Lemon, 2004; Bove and Johnson, 2000; Kim et al., 2010; Sui and Baloglu, 2003).”
Psychological Ownership Theory: An Exploratory Application in the Restaurant Industry (2008, methodology): “These items were developed based on previous research by Jun and Baloglu (2003), Kim and Cha (2002), and Oh (1999).”
Generating positive word‐of‐mouth in the service experience (2011, background): “Many studies have shown that aspects of relationship quality, namely, satisfaction, commitment and trust influence WOM (Anderson and Sullivan, 1993; Anderson and Weitz, 1989; Dwyer et al., 1987; Hennig-Thurau et al., 2002; Sui and Baloglu, 2003).”
The Influence of Reward Program Membership and Commitment on Hotel Loyalty (2011, background): “Within the hospitality context, affective commitment has been found to be an important driver of loyalty for hotels (Kim, Jin-Sun, & Kim, 2008; Mattila, 2006), casinos (Baloglu, 2002; Sui & Baloglu, 2003), restaurants (Mattila, 2001), and airlines (Chen & Chang, 2008).”
Antecedents and Outcomes of Hospitality Loyalty (2016, methodology): “WOM is measured as the intention to say positive things about the business and recommend it to others (Baloglu et al., 2014; Sui & Baloglu, 2003).”