The Influence of Reward Program Membership and Commitment on Hotel Loyalty

By S. Tanford, Carola Raab, Yen-Soon Kim. 2011

135 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5c83e2ef1500c14ce3fd241778e4af9166cfa4ac

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford

In Organizational Behavior and Human Resource Management

1. S. Tanford

Citations in the corpus

• Antecedents and Outcomes of Hospitality Loyalty (2016, background): “The reward program antecedent has been defined by ratings of specific program benefits (Mattila, 2006a; Tanford et al., 2011), or by ratings of perceived value of the program (Tanford, 2013).”