S. H. Parrey

Marketing · 2018–2019

A researcher in the Science corpus: 2 papers; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 38 citations into it
• Organizational Behavior and Human Resource Management — 36 citations into it
• Sociology and Political Science — 33 citations into it
• Strategy and Management — 10 citations into it
• Social Psychology — 5 citations into it

Whom S. H. Parrey trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Joseph F. Hair
2. Linda D. Hollebeek
3. Javier Reynoso
4. C. Bhattacharya

Papers from S. H. Parrey's perspective

Ordered by how strongly the researchers S. H. Parrey trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. The Social Identity Theory of Intergroup Behavior.
3. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
4. Satisfaction: A Behavioral Perspective on the Consumer
5. How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
6. Drivers of consumer–brand identification
7. Antecedents and Outcomes of Hospitality Loyalty
8. The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos
9. Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists
10. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Their papers

• Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity (2018) — 170 citations
• Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019) — 188 citations