Psychological Ownership Theory: An Exploratory Application in the Restaurant Industry

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Generating brand awareness in Online Social Networks (2015, background): “The aforementioned GOF indices for the structural model indicate an adequate structural model ﬁt (Asatryan & Oh, 2008).”
Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing (2015, unknown): “Therefore, as consumers “inhabit” something (e.g., a restaurant) and find a “home” within it, loyalty is likely to develop (e.g., Asatryan and Oh, 2008).”
The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “Extant studies suggest that consumers who identify with an organization or a brand are more likely to say positive things and recommend the company or brand to others (Ahearne et al., 2005; Asatryan & Oh, 2008; Bhattacharya & Sen, 2003; Brown et al., 2005).”
Evolution of Consumption: A Psychological Ownership Framework (2020, background): “While this may reduce psychological ownership for any individual experience, positive effects of this transfer could include higher brand loyalty, competitive resistance, and word of mouth for brands and intermediary devices (Asatryan and Oh 2008).”