Murtaza Hassan Itoo

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it
• Organizational Behavior and Human Resource Management — 15 citations into it
• Sociology and Political Science — 14 citations into it

Whom Murtaza Hassan Itoo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Javier Reynoso
2. C. Bhattacharya

Papers from Murtaza Hassan Itoo's perspective

Ordered by how strongly the researchers Murtaza Hassan Itoo trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. The Social Identity Theory of Intergroup Behavior.
3. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
4. Satisfaction: A Behavioral Perspective on the Consumer
5. How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
6. Antecedents and Outcomes of Hospitality Loyalty
7. The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos
8. The role of consumer–brand identification in building brand relationships
9. Drivers of consumer–brand identification
10. Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists

Their papers

• Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019) — 188 citations